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TV 2010 Event
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ACT Report - Around 180 delegates from the EU institutions and the television business gathered for the ACT Conference “TV 2010 – Digital & Beyond”, organised in Brussels on April 27th 2006.
Nicolas de Tavernost, President of the ACT, opened the day by stressing the unprecedented pace of change in the media business. His company, M6, had undergone more transformation in the previous five years than in the preceding fifteen. Throughout the day, broadcasters confirmed that the information society could not be designed without attractive content. “Commercial media are and will remain one of the key guarantors of quality programme production in Europe. So any restriction on broadcasters’ revenues will have a direct impact on programming”, the ACT President pointed out.
Referring to the arrival of new competition, Nicolas de Tavernost called for technological neutrality in European regulation in the fast-moving new world of non-linear distribution of audiovisual content. “Broadcasters do not want favourable treatment, we just want an end to discriminatory regulation against our businesses” he commented.
The current environment had restricted the possibilities for companies to grow beyond their national markets, which was however the only way for European broadcasters to become globally significant players. Mr de Tavernost added that “the apparent hostility of 13 EU Member States to the principle of the country of origin in the Audiovisual Media Services directive – and in practice therefore to transfrontier television itself – is in this context extremely worrying”.
Commercial television companies clearly understood that they needed to reinvent their business models for the digital age. But this could not be done without a corresponding revision of outdated regulation.
During the day, Commissioner Viviane Reding (Mrs Reding speech) reminded broadcasters that apart from the EU Commission, Member States and MEPs had to be convinced of the case for modernising the EU regulatory framework for television.
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