Number of channels

• More than 245 new channels were launched in 2009, implying a total of 7,200 European television channels at the end of 2009
   
• In 2009, the worldwide television market included 1,217.2 million households with at least one television, an annual increase of 1%

Viewing time / Successful audience shares 

• In 2009, the daily viewing time in more than 80 countries was 3hours and 12 minutes, 3 minutes more than in 2008, 9 minutes more than in 2004
   
• The highest average daily viewing time is in North America : in 2009, viewers watched in average 4h35 minutes television each day
   
• In Europe, the daily consumption was 3h42 minutes
   
• In the UK in 2009, the best audience was realised by the show “Britain’s Got Talent Final - Results” broadcast on 30 May 2009. It attracted 18.294 million viewers for an audience share of 68.1%. Out of the 10 best TV audiences, 6 were realised by programmes broadcast on commercial channels

Pay-TV 

• In 2009, the worldwide market for paid television included 596 million subscriber households, an annual increase of 6.8%
   
• With sales of 110 billion EUR in 2008, the pay-TV market accounted for 41.7% of the total TV industry worldwide
   
• 48% of TV households pay to watch enhanced TV

Mobile TV 

• 114 television channels have been established specifically for mobile services

Digital 

• In 2009, the penetration of digital television in Europe is estimated at 57.2%, with the United Kingdom having the highest penetration rate in the world (91.4%)
   
• At the end of 2009, one can estimate that there are more than 730 channels being broadcast over European DTT networks, compared with approximately 500 in April 2009
   

Broadband / IPTV 

• France is the IPTV leader not only of Europe but of the world with the highest penetration rate.

HD / 3D 

• In 2008, there were close to 80 HD channels being broadcast in the biggest European markets (France, Germany, Italy, Poland, Spain, UK), with forecasts indicating 240 channels available in high definition in 2013
   
• At end-2009, HD-ready set sales were estimated to have reached 160 million
   
• Sales of new HDTV equipment boomed in 2009: in Italy, sales of HDTV sets increased by 5.5 times compared to 2006
   
• For the first time, the 2010 FIFA World Cup will offer some matches in 3-D technology. The Spanish commercial broadcaster Sogecable is the first European confirmed broadcast partner to offer its viewers this technology
   

Online 

• Over 10.6 million French people have used catch-up TV
   
• No fewer than 720 on-demand services now offer audiovisual content in Europe
   

Employment / Economic Impact 

• In 2009, the world television market represents a total amount of 268.9 billion EUR
   
• In 2008, the value added by creative industries to the European economy was estimated at 862 million EUR
   
• In 2008, creative industries represented 14.4 million jobs in Europe and contributed with 6.5% to EU employment

(Sources: European Audiovisual Observatory, IDATE, Mediametrie, Informa UK Ltd TV International, TERA Consultants analysis)