| ACT commitment to the DG Health & Consumers' EU Platform on Diet, Physical Activity and Health |
| Type of initiative |
Name of Initiative |
Company(ies) |
Channel |
Country |
Specific |
Measurable |
Attainable |
Relevant |
Time-Bound |
| Media content/Programming |
| |
Gojimag.be |
RTL Group |
RTL New Media |
B |
Increase well-being of internet users |
Number of page views per month - 408k Jan-July 2015 |
Yes |
Yes |
September 2014 onwards |
| |
Peb & Pebber |
RTL Group |
Super RTL |
GE |
Show kids cooking recipies |
Audience size |
Yes |
Yes |
Since 2012, ongoing |
| |
Gym Direct |
CANAL+ Groupe |
Canal 8 |
FR |
Encourage audience to have an active life on a daily basis |
Number of viewers 6 mio viewers via its internet platform reached in 2014 |
Yes |
Yes |
Since 2012, 5 times a week |
| |
Become a winner + mover |
CME |
A Kanal |
SL |
Weekly section in news - aim to encourage more people to exercise |
Involved more than 15 kindergartens, primary and gramar schools as well as the Faculty of Sport and Social Sciences |
Yes |
Yes |
Since 2014, weekly |
| |
Go Hard or Go Home |
VIACOM |
Channel 5 |
UK |
Encourage audience to challenge themselves by demonstrating success stories |
Audience size |
Yes |
Yes |
Since 2014, weekly |
| |
Milkshake Bop Box |
VIACOM |
Channel 5 |
UK |
Interactive dance programme for children with direct encouragement |
Audience size |
Yes |
Yes |
Ongoing, shown at various times |
| |
Motivation Nation |
ITV |
ITV |
UK |
Give advice and achieve pledges for healthier lifestyle |
Audience size + pledge number |
Yes |
Yes |
Since 2014 |
| Campaigns and other initiatives |
| Young people |
Alba macht Schule |
SKY |
SKY Deutschland |
GE |
Early promotion and activation of children and young people in the are of basketball |
Engages more than 1,500 children and juveniles for at least 90 minutes of additional physical activity apart from regular PE lessons |
90 minutes of additional physical activity apart from regular PE lessons with Alba coaches conducting work shops, building school teams, or incorporating their know-how inregular PE lessons |
Yes |
Since 2006 onwards |
| Kids auf Schwimmkurs |
Encouraging kids to be participating in sports at an early age combined with safety education |
6,000 participants in 6 German cities and 40 schools |
Tailor made swimming courses for small children across Germany |
Yes |
Since 2008 |
| BuntKicktGut |
Encouraging kids to play football and peacefully co-exsist with all types of cultural and social backgrounds |
2,000 teenagers currently participating |
Funding of the street football league including organisation of short term projects like blind football matches |
Yes |
Since July 2011 |
| Active Learning Association |
Develop programmes to ease access to sports clubs for underprivileged children |
Number of children involved in programme |
Providing targeted private lessons, joint sport activities in groups for secondary school pupils with celebrity athletes |
Yes |
Since September 2014 |
| Commit Award 2014 |
RTL Group |
RTL |
GE |
Offer support for commitment in sport |
More than 2,000 online voters |
Give special visibility and honour to young athletes |
Yes |
Since 2008 |
| Day of Play |
Medialaan |
VTMKZOOM |
B |
Encourage children to spend their free time actively and outdoors |
Over 100,000 children involved and 233 towns joining and organising local activities |
While the main kids' channel stops airing, children are encouraged to go and play |
Yes |
Since 2008 |
| Young Hopefuls |
CME |
Pop TV |
SL |
Financial support of young talented individuals in different sport disciplines |
25 young potentials so far received financial support for excelling in different sport discipline |
Reward outstanding athletes so they can continue developing their talents |
Yes |
Since 2013 |
| Sky Sports Living for Sports |
SKY |
Sky Sports |
UK |
Using the power of sport and support of celebrity athletes ambassadors to inspire young people to get involved |
To date a third of schools in UK have been involved, resulting in 74,000 young people benefiting via this initiative |
Schools get engaged by developing sport related projet plans and if selected a celebrity mentor becomes involved in a vriety of activities . This helps raise their profile and the impact. |
Yes |
Since 2003 |
| Fever Pitch |
ITV |
Off screen initiative |
UK |
Offer opportunity for local schoolss pupils and community groups to get active and take part in biggest football event in the world |
2,000 local school children got the opportunity to play beach soccer with professional coaches and get an important inspiration |
As a part of company's summer of sport, they created a free fun park with sand/brazilian style beach soccer stadium in order to attract mass youth participation |
Yes |
Since June 2014 |
| Employees |
|
|
|
|
|
|
|
|
|
| Run at Work 2015 |
RTL Group |
M6 Groupe |
FR |
Encourage employees to be physically active and combine sports with pleasure |
Involved over 80 businesses and 3,000 participants, 100 representing M6 |
Inter company sport initiative (6km running event) |
Yes |
May 2015 |
| Corporate Health and Well being programme |
Off screen initiative |
LUX |
Motivate employees to practice sport regularly, help them to prevent and reduce health risk related o work environment, encourage them to eat a more balanced diet |
Most successful campaign (e.g. measuring body composition) reached over 110 employees |
Free access to corporate fitness room, free fruits and largely susbidised restaurant meals, variety of health initiatives to maintain healthy weight |
Yes |
Relaunched in Sept 2014 |
| Televie Challenge 2015 |
Off screen initiative |
LUX |
Encourage employees to be physically active and combine sports with social cause. A collaborative 8-hour spinning marathon to raise donations |
34 internal teams with 230 employees participated in the initiative |
Yes, took part and met objective |
Yes |
March 2015 |
| Fit & Health Week |
RTL Netherland, off screen initiative |
NL |
To stimulate, motivate and increase the awareness of personal health and vitality |
425 (85%) of the company's employees participated in offered workshops. Week full of different workshops, ativities devoed to nutrition and vitality, sport and exercise, relaxation..etc. All based on the principle of "Being healthy and staying healthy". |
Yes, took part and met objective |
Yes |
Every October, since 2014 |
| Local communities |
The First national Prison Games |
RTL Group |
M6 Groupe |
FR |
Encourage detainees' athleticism and involvement in collective project |
346 participants took part, 184 of which were detainees including 9 women. 39 prisons nationwide were involved. 4-day event with competitions offered in a range of sporting activities such a marathon, football, tennis... Preparation lastet 9 months and included training and coaching by instructors and members of various sports federations. |
Yes, event took place and met objective |
|
September 2014 |
| Small Steps for Big Goal |
CME |
A Kanal |
SL |
Encourage sport among employees by linking it with social cause/donation opportunity. Initially created by the employees, the company organises annual running competitions, where the goal is to run through the country in order to contribute as much as possible for someone in need. As it proves to be a quite a physical challenge, many start training well in advance or have adopted running as their regular physical activity. |
Participation has grown every year as well as the funds raised. Over 4 years, participants ran over 3,715km. |
Has taken place every year and met participation objective |
Yes |
Annual event, since 2011 |
| Objetivo Bienestar-Learn how to live better |
Atresmedia/RTL Group |
|
ES |
Educate and motivate people to live a healthier and more active life |
Online visitor number and audience size |
Campaign offers an interactive online portal which offers personalised advice on healthier living, regular physical activity, balanced diet.It encourages visitors to participate, set individual goals, monitor and then share their progress. |
Yes |
Website and weekly tv coverage since 2014 |
| Sobre ruedas la vida me gusta mas-Life on wheels, I like it more |
Mediaset Espana |
TELECINCO and CUATRO |
ES |
Promote physical and psychological benefits of cycling. Chanelled through the social initiative "12 months" , it offered screenings of various promotional spots with company celebrities encouraging use of bicycles to go to work, safety tips as well as tips on interesting green cycling routes across the country. |
Audience size and participation in events |
Yes |
Yes |
Since April 2013 |
| Tour de ITV and cycle challenge |
ITV |
Off screen initiative |
UK |
Engage and inspire local communities to enjoy sport |
Number of participants |
The company hosted its own Tour de ITV cycling competition combined with several other challenges involving entire families, children, staff and wider community groups with the satisfactory participation level. |
Yes |
Since 2014 |
| Text Santa |
ITV |
Off screen initiative |
UK |
Link social cause with physical activity in order to make the engagement active/physical as well |
On the allocated day, 400 people actively participated in cycling marathon, over 80,000 viewers signed up to join the campaign and receive practical tips, the campaign website received 400,000 hits |
One of the physical challenges organised under the helm of this annual appeal, was 24 hour cycling marathon. |
Yes |
Annual event, every December since 2011 |
| ITV Local Heroes campaign |
ITV |
Off screen initiative |
UK |
Increase local sports volunteering opportunities and help grow community sport |
Every volunteer enabled up to 12 more people toenjoy sport locally |
National camapign fronted by former England footballer, Ian Wright who is helping inspiring new volunteers to help out at a local sports club near them |
Yes |
Since summer 2014 |
| Sky Ride |
SKY |
Off screen initiative |
UK |
Connect like minded cyclists in the same local area and offer them the platform opportunity to arrange rides online |
Only in 2014 it hosted 14 city events and 2,100 local rides with a total of over 170,000 participants. Since the launch the number of participants reached over a million in total. |
Yes |
Yes |
2014 |
