BRUSSELS, 25 FEBRUARY 2020. The Association of Commercial Television in Europe (ACT) is delighted to announce the return of ProSiebenSat.1 Media SE to its membership. This brings the total ACT membership to 28 of Europe’s largest media enterprises present across the EU.
Commenting on the new membership, Grégoire Polad, ACT Director General, stated: "We are delighted that ProSiebenSat.1 has returned to the ACT, thereby reuniting all founding members as the Association celebrates its 30 year anniversary. This confirms ACT’s ongoing impactful representation of the commercial broadcasting sector as we enter a new political cycle and call on the Institutions to develop a Robust, Responsible and Reliable media policy for Europe”.
ProSiebenSat.1 combines leading entertainment brands with a successful production business and a strongly growing commerce portfolio and is thus one of the most diversified media companies in Europe. The company can address over 45 million TV households in Germany, Austria and Switzerland with it’s 15 free and pay TV channels. At the same time, ProSiebenSat.1 reaches around 36 million unique users every month with online offerings marketed by ProSiebenSat.1.
Conrad Albert, Deputy CEO & Group General Counsel, ProSiebenSat.1 Media SE, stated, “The European audiovisual industry still has to compete on a playing field that is far from being level. And European media policy and lawmaking still lacks a coherent long-term strategy for our industry. Both challenges need a strong voice in Brussels and we are happy to be on board for this. ”.
