ACT: THE VOICE OF TV & VOD
Television and Video on Demand services are a fundamental part of European societies and creative economies.
ACT members are at the heart of the European media success story, touching the lives of most Europeans on a daily basis.
We are a vital part of Europe’s pluralistic democratic order and economy and have a core role to play in addressing the challenges facing the Continent.
ACT Members recommend that policy-makers look to three guiding pillars (each of equal importance) to secure cultural diversity, media pluralism and economic growth.
Parameters that fit the new media environment
The economic reality of the audiovisual landscape in Europe needs a legal and regulatory framework that ensures stability and drives competitiveness.
Policies that allow media to compete & grow
Allowing media to compete effectively and grow means effective support for pluralism, implementation of new ex ante European rules and a more modern competition policy framework.
Principles to promote IP & contractual freedom
The fundamental commercial drivers of value for media – intellectual property and contractual freedom – need to be preserved and better enforced.
From left to right: Grégoire Polad, ACT Director General, Cécile Frot-Coutaz, ACT President & CEO of Sky Studios & Chief Content Officer of Sky, Renate Nikolay, DG CNECT Deputy Director General and Carolina Lorenzon, Chair of ACT Board & Mediaset Director of International Affairs.