ACT launches the Oliver & Ohlbaum Associates study ‘At the heart of Europe’s audiovisual economy: how commercial broadcasters support growth, jobs, culture and trusted news’

On 29 September 2026, ACT launched the Oliver & Ohlbaum Associates (O&O) study “At the heart of Europe’s audiovisual economy: how commercial broadcasters support growth, jobs, culture and trusted news”.

The Brussels event was a timely reminder that commercial broadcasters remain at the heart of Europe’s economy, investing in content, supporting jobs, sustaining trusted news and connecting audiences across the continent.