ACT name evolves to incorporate Video on Demand Services, reflecting the diversity of member offers and contribution to media pluralism

Brussels, 24 September 2021.

To reflect its leading role as a central provider of Video on demand services in addition to commercial broadcasting services, ACT has changed its name to the Association of Commercial Television and Video on Demand Services in Europe.

The evolution of the ACT name reinforces our Members’ commitment to educate, inform and entertain audiences across all platforms and media.  Throughout Europe, our Members finance, promote and distribute content and services benefitting millions of Europeans.  The delivery of Innovative services, plurality of news and programming and cultural diversity remain core to everything we do.

Media is on the move, and so is the ACT. As the voice of TV and VoD in Europe, we continue constructively to engage and provide expertise and representation on the exciting issues facing the media space.