Strategic, operational and legal implications of e-Privacy for Europe’s commercial broadcasting sector

On 12 March 2018, ACT together with other national associations representing commercial broadcasters and radios as well as sales houses organise a seminar on e-Privacy.

On 10 January 2017, the Commission proposed a Regulation on Privacy and Electronic Communications which if adopted will replace the current e-Privacy Directive. Together with GDPR will establish a new privacy legal framework for electronic communications. Therefore the seminar tried to further explain functionalities and purpose of cookies, distinction between a 1st and a 3rd party cookie, overall implications for advertisers and users and what effects could privacy by default approach have on commercial broadcasters.