ACT Position on the Investment Gap
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EU citizens today are able to access content via multiple means and platforms. This level of access is unprecedented and helps facilitate a rich and dynamic cultural environment. However, technology is a means but not the principal reason for this abundance of choice and access. The key to this vibrant ecosystem is the EU’s creative and cultural industry, and as concerns television, a unique audiovisual model that sustains a virtuous cycle of reinvestment in European works, in turn sustaining economic and job growth, media pluralism and cultural diversity.