ACT response to EC public consultation on fake news
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Commercial broadcasters are professional media companies that focus on quality of news and reliability. This underpins viewer trust and with it loyalty. Viewer trust is a core driver of our activities and a key asset. Each broadcasters has one set of rules governing what it publishes and meets the responsibilities expected of them according to the laws in place that are there to ensure a functioning democracy. Broadcasters invests enormously in quality journalism, assign internal teams of experts who verify the authenticity of news content and proactively collaborate with experts to proactively find fake news that is circulating as they have an important role in promoting reliable and truthful information. More in the attached response.