Commercial broadcasters and sales houses call for AVMSD review to positively impact European jobs, growth and investment

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Commercial broadcasters & sales houses seek a Directive that

• Upholds media plurality, cultural diversity and creativity • Preserves the competitive strength of Europe’s audiovisual media sector in a converged world • Enables multi territory distribution of content, freedom of expression, media pluralism and audience choice• Ensures strong protection of minors, human dignity and media diversity/plurality • Enables advertising as a key driver for financing media content 

This means rules that follow 5 principles:

1. Country of Origin Principle is vital and should remain the cornerstone of AVMS-D

2. AV audiences benefit from robust protection and further restrictions are disproportionate

3. AVMS-D should provide for appropriate and proportionate access services

4. Greater flexibility for commercial communications to maximise investment in content, reflecting changing consumer expectations and ability to compete in a global marketplace.

5. Rules on promoting European works should be proportionate and respect audience demand, innovation and niche/small services