Joint Letter on AI Transparency and Labelling Guidelines

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Brussels, 17 June 2026.

We are writing on behalf of associations representing the audio and audiovisual media
community in Europe. Our members produce and distribute trusted media content
across the EU, contributing significantly to media pluralism and serving as a credible
counterweight to disinformation.

We welcome the Commission’s efforts to provide clarity on the transparency obligations
under Article 50 AI Act. However, we have serious concerns about several aspects of the
draft Guidelines that risk producing outcomes that are disproportionate, technically unworkable
and ultimately counterproductive.

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