Grégoire Polad is the Director General of the Association of Commercial Television and Video on Demand Services in Europe (ACT) since 2015. The Association brings together the leading broadcasters and VoD services in Europe and is the voice of the sector in European public policy. Greg is involved in European affairs since two decades working in several global and EU focused consultancies. He is a former Associate of McKinsey & Co and holds an MBA from NYU Stern School of Business as well as an MSc and BSc from the London School of Economics. He is currently a member of the Board of Directors of the European Internet Forum, the European Interactive Digital Advertising Alliance and a member of the Advisory Committee of the European Audiovisual Observatory.