Each year on 21 November, ACT (Association of Commercial Television and Video on Demand Services), egta (Association of TV and radio sales houses) and the Global TV Group join forces to promote the power of TV widely across the globe. Celebrate the World TV Day 2025 with us!
As part of the annual United Nations initiative, a 30-second spot will be broadcast on TV and shared online to mark the occasion.
The focus of the 29th edition of World TV Day is “TV is Changing. Its Power Remains.” This year’s 30-second video clip serves as a powerful reminder that multiplatform TV continues to reinvent itself—embracing technological developments, adapting to evolving viewing habits, and maintaining its emotional bond with audiences—while remaining a reliable business partner for brands.